Black Friday Madness – Night Owls vs. Early Bird Shoppers!

Black Friday will be upon us before you know it. How, When and Why deal hunters shop the way they do during this frantic and wild day? Recently, Find & Save decided to find out what makes these shoppers tick! Wanderful Media®, announced the results of the 2013 Find&Save Black Friday Shopping Survey, including what drives Black Friday shoppers, how, when and why they shop, and their strategies for finding the best deals. You can read more of the report here. I am just going to touch on a couple things today.


 It is  a no-brainer that sales are the main motivation behind the shoppers on Black Friday. Another factor seems to be the thrill of competing for those “special” store deals that companies use to lure shoppers in. Research states 67 percent of shoppers not only research and map out a plan for Black Friday, but also have a different strategy each year based on where they will find the best deals. On average they spend at least 2 hours planning their shopping. Most plan on line and sites like Find & Save help them organize their best deal excursions on Black Friday. Shoppers can get timely alerts and reminders about expiring sales of interest at retailers they love — so they never miss another opportunity to save.


How do they classify these two types of shoppers? The “Night Owls” – Black Friday shoppers leaving their house before 5:00 AM, and the “Early Birds” – Black Friday shoppers leaving their house after 5:00 AM. Check out this infographic on the differences between the two types of Black Friday Shoppers…

Black_Friday_infographic So I am curious… Are you an Early Bird or a Night Owl?

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18 Responses to Black Friday Madness – Night Owls vs. Early Bird Shoppers!

  1. Debbie says:

    I am a Night Owl! I love to get up about 2am and head out with my daughter! Fun times!

  2. Angie says:

    I am both! Really just depends on when the best sales are going on!

  3. Tina Ashburn says:

    I am none of the above. I don’t shop on Black Friday. I support small businesses by shopping on Small Business Saturday instead of spending my money at the big box stores.
    Tina Ashburn recently posted…A Little DifferentMy Profile

  4. Jenn says:

    I am a Night Owl all the way! I dislike the crowds and LOVE to shop online at home.

  5. Mariana says:

    I’m on ‘online’ Black Friday shopper – what do you call that? And what about the new set of shoppers that will be hitting the stores after Thanksgiving dinner? 🙂

  6. What an interesting graphic. I found I am in the night owl group BUT I do all of mine online. So I compete there.
    Mary @Capturing Magical Memories recently posted…I’m a Memory Hoarder T-Shirts Through Teespring {review}My Profile

  7. kathy balman says:

    This looks like a fabulous resource. I’m a night owl.
    kathy balman recently posted…A+ Interactive Math Giveaway, Freebie And BIG DiscountsMy Profile

  8. Never went to one of these events in my life! Am I missing something? Tee-hee… 🙂
    Norma Doiron @Savvy Biz Solutions recently posted…Proven to Quickly Boost Your Likes | Improve Engagement on FacebookMy Profile

  9. brett says:

    ive been the early bird for many years. but i think im’ hanging up my black friday bags.

  10. I am just not a shopper! I am not going to an early bird and I am not going to a late at night. I am shopping when I normally shop, period.
    Janeane Davis recently posted…5 Reasons You Should Learn How Each Department WorksMy Profile

  11. I am an early bird. I am normally up by 6:30 so what I do is I get up the same time and go to the stores I find the deals at, I have never had a hard time really find what I am looking for by not going any earlier.
    Mama to 5 BLessings recently posted…Pampers Daylight Sleep Tips + Pampers & Children’s Place GiveawayMy Profile

  12. We’re totally night owls! It’s so much fun!
    Danielle @ We Have It All recently posted…Destination DiscountMy Profile

  13. I love the energy of Black Friday! I just wish I knew more people who would go with me.
    Wendy @ ABCs and Garden Peas recently posted…Inspired Mother Maternity & Nursing Pillow {Review & Giveaway}My Profile

  14. Jennifer B says:

    I usually try to grab some Black Friday deals online instead of heading out to fight the crowds.
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  15. Kristyn says:

    I am an early bird for sure but i tend to do most my black friday shopping online so much more convieanant
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  16. I love Black Friday shopping– there’s such great energy! Except if you want one of the hot items of the year 😉
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  17. I can’t believe it’s time to start thinking about Black Friday shopping already!
    Virginia @thatbaldchick recently posted…DIY Flower ShieldMy Profile

  18. I sorta feel like Black Friday is sucking up all the togetherness of Thanksgiving! I hope big corporations can see that holidays are more important than $$$.
    Amy Desrosiers recently posted…My Tot Clock: The Best Clock for a Small Child’s Room! #ReviewMy Profile